Digital Marketing Executive | SEO and Content Specialist
Orji Kamdilichukwu Miracle
I turn analytics data into content and SEO decisions that improve organic visibility and traffic quality.
Lagos, Nigeria
OKM4+
Years of experience
4,000+
Instagram followers (grown from 1,200)
37%
Email open rate achieved in Brevo
7
Digital channels audited
About Me
Digital Marketing Executive with 4+ years of experience across SEO, email marketing, social media management, content strategy and analytics. Grew an Instagram page from 1,200 to 4,000+ followers and achieved a 37% email open rate at Cloud Energy Photoelectric Ltd. Experienced in local SEO, Google Business Profile optimisation, product marketing, campaign management and performance reporting. Skilled at turning analytics data into content and SEO decisions that improve organic visibility and traffic quality.
Core Skills
Search
- SEO
- Local SEO
- Keyword Research
- On-Page Optimisation
- Metadata Optimisation
- Internal Linking
- Google Business Profile
Content and Social
- Content Strategy
- Content Calendar Management
- Copywriting
- Social Media Management
- Community Management
- Brand Management
- Video Editing
- Canva
Email and Campaigns
- Email Marketing
- Brevo
- Mailchimp
- Marketing Automation
- Campaign Planning
- PPC Advertising
- Meta Ads
- Budget Management
Analytics and Reporting
- Google Analytics
- Google Search Console
- MonsterInsights
- Google Site Kit
- E-commerce Analytics
- Performance Reporting
- Data Analysis
Product and Marketplace Marketing
- Product Descriptions
- Product Page Optimisation
- Jiji
- Jumia
- Konga
- HubSpot
Experience
Digital Marketing Executive
Cloud Energy Photoelectric Ltd
- Grew the Instagram page from 1,200 to 4,000+ followers through content strategy, consistent posting and analytics-led planning.
- Developed and executed an email marketing strategy in Brevo, achieving a 37% open rate; planned campaigns, segmented audiences and supported event registration communications.
- Led local SEO and keyword-driven content, including metadata, heading structure, internal linking and image optimisation; optimised the Battery page for the keyphrase "solar inverter battery in Nigeria".
- Contributed to the company website rebuild from a content and SEO perspective, improving ranking across search engines.
Social Media Lead
Anambra Techies
- Developed and executed the community social media strategy and created content showcasing members' expertise.
- Used analytics to track progress, optimise engagement and drive audience growth.
Digital Marketer / Social Media Manager (Contract)
Resourcing.ng, Lyrics and Games, and Givar.ng
- Developed a full go-to-market strategy for three platforms and performed website and local SEO.
- Produced content and delivered regular performance reports with actionable insights.
Social Media Manager
Tames Place
- Created and implemented a social media strategy covering content themes, posting schedules and community engagement.
- Monitored performance metrics and provided regular reports with recommendations for improvement.
Digital Marketing Manager
Craigia Network
- Formulated a digital marketing strategy across social media, email, SEO and paid advertising, aligned with business goals.
- Led a team of digital marketers and oversaw end-to-end campaign execution.
- Managed digital marketing budgets and optimised campaigns using analytics data to improve ROI.
Social Media Manager (Contract), Content Creator, Digital Marketing Intern
Jachitech; Pixxis Agency; Side Hustle; Indian Institute of Digital Education
- Managed Facebook and Instagram pages, wrote long-form and social content, and applied SEO principles to improve content visibility.
Education
B.Sc. Pure and Industrial Chemistry
University of Nigeria, Nsukka
2023
Certifications
- HubSpot: Inbound Marketing
- Meta: Social Media Management; Advertising with Meta; Measure and Optimize Social Media Marketing Campaigns
- University of California, Davis: The Strategy of Content Marketing
- University of London: Brand Management
- Digital Marketing Institute: Social Media and Social Content Strategy
- Coursera Project Network: SEO Traffic with WordPress; Mailchimp Email Campaigns
- IIDE: Search Engine Optimization; Digital Marketing Fundamentals
Leadership
- Public Relations Officer, SCSN UNN (2019 – 2021)
- Chair, Committee on Petitions and Privileges, NAPSS UNN House of Representatives (2021 – 2022)